December 14, 2007
The first Tivo units have been sold this week at FutureShop, and the first episodes of “Little Mosque On The Prairie” will also be sold for $1.99 at iTunes this week.
Are Americans taking longer to conquer markets up north?, when it comes to technology Canadians first observe what Americans are doing , and once they find out that technology works they acquire it in masses. What that tells us is that the iPhone is going to be a big success in the Canadian market.
The way Apple Inc. will inject hysteria to the market will be by filling it out with lots of Canadian content before they launch the iPhone in Canada. The following content will be available in iTunes: CTV (Corner Gas, Degrassi, Instant Star) and the CBC (Rick Mercer Report, Little Mosque On The Prairie). This programs are going to be available the day after it airs in Canadian networks.
Apple Inc. and the Canadian networks will share profits from the content delivered around the world. But just knowing that the Canadian video production has been for years heavily subsidized by the Canadian tax payers money; is somebody going to be policing the way that the money made will be re-invested in producing more Canadian content for a global iTunes market?
Who is going to be the target audience?, and who are we going to cater to?, are we going also to be overwhelmed by American video streaming content?, let’s keep in mind that iTunes content produced in the US has been available to the global market for over 2 years.
We will never be able to compete at the scale that Americans are producing, and we shouldn’t jump on the iTunes’ boat just to be a player, networks like NBC have left the boat and create their own independent distribution. iTunes will only be worry about re-selling our content, making the big bucks on the hockey games and not caring about any franco-phone production as the markets are too small.
All that we care about for now is to be able to watch the Rick Mercer Report on the iPhone (coming to a FutureShop near you).
We will react later….
Intern[active] 
Leave a comment